Human Development Report 2020
‘Thirty years ago, UNDP created a new way to conceive and measure progress. Instead of using growth in GDP as the sole measure of development, they ranked the world’s countries by their human development: by whether people in each country have the freedom and opportunity to live the lives they value. The 2020 Human Development Report (HDR) doubles down on the belief that people’s agency and empowerment can bring about the action we need if we are to live in balance with the planet in a fairer world…’ HDRO
Studio Mnemonic, together with designer Catarina Pereira, developed the full design system for the report including grids, font hierarchy and data visualisations. For the 2020 issue we also designed the front cover and illustration.
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A complex illustration to tell the many stories.
Concept and illustration for the front cover.
‘The cover conveys the complex connections between people and the planet, whose interdependence is a hallmark of the Anthropocene. The image evokes the many possibilities for people and planet to flourish if humanity makes different development choices, ones that aim to enhance equity, foster innovation and instill a sense of stewardship of nature.’
The detailed cover illustration was designed to be cropped into – telling the individual stories with in the complex picture. It was used in a brilliant way on website, social media, events and as animated in videos.
Client United Nations Development Programme (UNDP)
Human Development Report Office NY
Human Development Report 2020
Industry Non for Profit Organisation
Creative Directors / Graphic Designers Therese Severinsen Marques & Catarina Pereira